Conversations with marketing and comms leaders in regulated industries on what happens when creativity meets regulation.
Episodes
with Jayne Shawcross · Head of Marketing
Jayne Shawcross joins Ben to discuss why regulation deserves more respect than resentment, setting a North Star that tells you whether the work actually made a difference, and getting your compliance team to sit down as a customer and try to break what you've built.
with Araminta Robertson · Founder & MD, Mint Studios
Araminta Robertson from Mint Studios joins Ben to discuss what it really takes to build trust through content in a regulated industry — from extracting real expertise, to proving content works, to knowing exactly where AI should and shouldn't be involved.
