Regulated industries have a video problem. The compliance requirements are real — but most agencies treat them as the ceiling rather than the starting point. The result is content that's legally safe and commercially useless: stiff contributors, scripted answers, production that's been approved to within an inch of its life and looks exactly like it has been. Bear Video was founded on a different premise: that compliant and effective aren't in conflict.
We work exclusively with regulated firms — financial services, healthcare, veterinary, and technology. We don't take on generalist briefs. Our entire method is built around the specific tension of operating in sectors where what you say, how you say it, and who says it are all subject to scrutiny. That focus is why the results are different.
Bear Video was founded by Ben Tinsley, whose background is in TV production — post-production first, then production, and eventually Head of Production at an independent company making factual programming for ITV, Channel 4 and Discovery. Factual television is a specific discipline: you're working with real people, not actors. The whole job is creating the conditions where contributors feel genuinely like themselves on camera. You can't script your way to it.
When Ben looked at regulated video, the problem was immediately familiar. The compliance requirements were being used as a reason to produce something safe rather than something effective. Television had long since solved this — authenticity and accuracy aren't mutually exclusive, you just have to build a method that holds both. Bear Video was built on that approach, applied to the specific demands of regulated industries.
The result is a process-driven business that gets consistent results for clients who've been used to video delivering a weak ROI — because the method was designed for their environment from the start, not adapted for it afterwards. How to make contributors feel at ease, how to design questions that unlock real answers, how to find the moments that actually cut through: all of it borrowed directly from what factual television figured out long before marketing did.
In factual television, you earn the moment — you can't manufacture it. That discipline is baked into how Bear Video works: the preparation, the questions, the patience to wait for something genuine rather than settling for something adequate.
We work with firms across the UK and Europe. Being based in South Wales keeps our costs sensible and our thinking uncluttered. We've never needed a Soho postcode to do good work.
Ben lives in South Wales with his wife, their young daughter, and their yellow Labrador Poppy — who is exactly as distracting as she sounds. He's a football fan and a big reader.
