Regulated industries have a video problem. The compliance requirements are real — but most agencies treat them as a barrier to creating good content, rather than embracing them. The result is content that's legally safe but commercially useless: stiff contributors, scripted answers, production that's been approved to within an inch of its life and looks exactly like it has been.
Bear Video was founded on a different premise: that making video compliant and effective doesn't have to be a struggle.
We work exclusively with regulated firms — in sectors like financial services, healthcare, veterinary, and technology. Our entire method is built around the specific tension of operating in sectors where what you say, how you say it, and who says it are all subject to scrutiny.
My career began in TV production. I worked at a post-production house, before eventually moving into production and becoming Head of Production at an independent company making factual entertainment programming for ITV, Channel 4 and Discovery.
Factual television is a slightly difficult discipline because you're working with real people, not actors. The whole job is creating the conditions where contributors feel genuinely like themselves on camera, so you can't simply script your way to your objective.
As I began dabbling into corporate projects in my 'spare' time, I saw a problem that was immediately familiar — especially in regulated industries. The compliance requirements these companies had to work within were being used as a reason to produce something safe, rather than something effective. The content was often scripted, dry and a bit boring.
My experience in television told me it didn't have to be like this — authenticity, accuracy and specificity needn't be mutually exclusive, you just have to build a method that holds both. Bear Video was built on that approach, applied to the specific demands of regulated industries.
The result is a process-driven business that gets consistent results for clients who've been used to video delivering a weak ROI, and I'm really proud of what we've achieved so far.
Based between Bristol and Cardiff, we work with firms across the UK and Europe.
