STORIES THAT SPEAK VOLUMES

We help Startups build credibility, hire better, and close more deals - through real, human stories.

Advocacy Videos: The most powerful way to earn trust and grow.

Advocacy Videos is a term we coined to describe the kind of content we believe the world needs more of: real stories, told by the people who matter most - your customers, your team, and those who believe in what you do. These authentic voices build trust and credibility: helping you close deals, hire better, and grow faster.

Trust doesn’t always require a personal connection. 92% of people say they trust video recommendations – even from people they’ve never met. That’s the power of authenticity.

We’re the leading specialist in Advocacy Video production – helping Startups turn trust into action. Because when people see and feel something real, they don’t just watch - they buy in.

When you're moving fast, it’s easy to fall into the trap of “just getting things out the door.”

In sales, that means pitch decks, product pages, and whitepapers. In hiring, it’s job specs, perk lists, and culture one-liners.

But that kind of content doesn’t move people. It doesn’t build belief. And it rarely earns the trust you're counting on to grow.

We help you change that - by turning the proof you already have into powerful, human stories. Stories told by the people who really know your product or service, your purpose, and your potential.

The result? Credibility delivered where it matters most, to the people who matter most.

Your startup is full of stories worth believing in.

The challenge is telling them in a way that truly connects.

Build Trust, Shorten Sales Cycles, Close More Deals.

In a world full of pitch decks and product hype, startup buyers are sceptical. They don’t want claims, they want proof.

Using our Trust & Credibility Mapping framework, we uncover the moments where belief falters and buying stalls. What hesitations are holding buyers back? Where does belief falter? Then we design a campaign that address those points directly.

Whether it's a case study that proves ROI, a founder-led film that builds belief, or a video that tackles integration concerns head-on - each video is shaped to remove doubt, build trust, and move deals forward.

We build with purpose - tailoring every story to the moments that matter in your sales process. And we optimise for results, so your content doesn’t just look good - it works hard across all your platforms.

The result? Shorter sales cycles, stronger buyer confidence, and deals that get over the line.

HIRE BETTER, GROW FASTER.

Startups scale on people - people who understand what you’re building and want to be part of it. But standout candidates don’t apply because of job spec and perks alone, they need to feel something.

We start by identifying what’s getting in the way of great applicants. Using our Hiring Barrier Analysis and Culture Deep Dive, we uncover what makes your team special - and why it isn't cutting through. Then we craft a campaign to bring that to life.

Whether it’s a culture film that brings your values and culture to the fray, a day-in-the-life made for social, or a role deep-dive that shows what the job’s really like - every story is shaped to attract alignment, not just attention.

And then we help you deploy - on job ads, careers pages, social posts, and outbound hiring campaigns - continually optimising for engagement and applicant quality.

The result? Better hires, stronger culture fit, and faster growth.